Search Engine Optimization & Marketing

76design offers expertise in SEO, SEM, and web marketing strategy analysis consulting services to clients to attract customers through their websites.

A strong Search Engine Optimization strategy will take a constantly changing landscape into account, and will iterate between analysis and refinement in order to adapt, and constantly improve the site’s rankings and relevance. Search engine optimization is an ever evolving process: algorithms used by search engines are always changing; your goals and messages change over time; competitor websites modify their content and conduct their own SEO.

At 76design we offer the compliment of search engine optimization (SEO) and marketing (SEM) services. We will:

1. Audit the current state of SEO for your website including recommended improvements;
2. Analyze your website’s site metrics; and,
3. Implement SEO-related website upgrades.

It is important to balance SEO efforts with site usability and site content. SEO success should always be measured in terms of the site’s primary goals, and not just an increase in traffic.

76design’s iterative SEO process is as follows:

1. Measure & Analyze the current results.
2. Review changes to the marketing strategy.
3. Develop & Update goals.
4. Propose refinements to the SEO Strategy.
5. Implement highest priority refinements.
6. Repeat.